ALR733 – Advertising Theory And Practice

You are to write a report on the following topic:Each year marketers spendmore of their budgets on advertising via digital media channels. However, many advertisers still rely heavily on traditional media channels. You are to write a report that examines the use of traditional and digital advertising media within an advertising campaign incorporating twoof the following topics:
IMC
Media buying
Creative strategy
Future trends

Regardless of the perspective that you choose your report should also:consider the way in which objectives and target audience influence decisions; and

provide examples from 2018 advertising campaigns to illustrate your discussion